Eager to master the arm balance? Equinox’s Briohny Smyth shows there’s no limit to what the artfully honed yoga body can do.

Directed by: Brody Baker

Erica Domesek partnered with Chris Burch’s C.WONDER to release their 1st ever DIY KITS for the holidays.

It’s all about entertaining, gift giving and decorating with a Wine Bag, Cocktail Party and Stationery kits.

We’re loving the laid-back vibe in today’s short film on Nowness.com and especially the Tucker by Gaby Basora outfits worn by models Liberty Ross and Annie Morton!

The two glam ladies are holed up in a Palm Springs bungalow for a retro-glam romp with actor Donovan Leitch. Directed by Happy Massee and set to Charlotte Gainsbourg and Beck’s “Heaven Can Wait,” the film was shot at Tucker designer Gaby Basora’s grandmother’s home and references the 60s Hollywood spirit of Steve McQueen and Marilyn Monroe. “Everything from the house to the clothes to the perfect weather just created this vibe,” Massee says of the nostalgic aesthetic.

New York-based Basora began designing in 2005 in a bid to add a little punch to her own closet and quickly found a cult following; the summer 2011 collection includes free-flowing maxi-dresses and jumpsuits, as well as the brand’s trademark blouses and rompers, all finished in signature bold prints. This spring, Basora will open a flagship in the West Village while continuing to set her sights on screen. “My mom had an art house movie theater when I was growing up in Seattle, and in lieu of a babysitter, we’d just sit there and watch whatever was playing, over and over again, until it was time to go. So I have this long relationship with film,” she says.

You can watch the full film here.

Madison Avenue, heavily trafficked by Manhattan’s shopping elite, tourists and ladies who lunch was the stage for Ralph Lauren’s latest digital coup de grace. This past Wednesday all walks of the fashion world descended upon the newly opened women’s mansion store to watch as the brand celebrated 10 years of digital innovation. Coats buttoned up and tartan scarves tightly wrapped, the crowd stood amazed as the store took on a whole new life. The facade seemingly disappeared and rebuilt itself level by level. Using projection technology lights hopped from window to window before the entire storefront revealed a runway. Elegantly dressed models slunk down a grand trompe l’oeil staircase as chandeliers fell out of the night sky, the scene was almost poetic. Next, the building was drawn like a curtain to reveal enormous products–a handbag, a belt to cinch the building’s waistline, a watch and waving ties. All went dark for a moment before a ball crashed the facade to pieces and polo players galloped atop Madison Avenue before transforming into the iconic logo. The brand’s latest foray into fragrance took stage next as the scents sprayed across the crowd creating a truly “4-D” experience. In a fitting finale, a slideshow of all things American royalty crawled up the shop before a final wave from Mr. Lauren himself.

Earlier this year, the Guggenheim partnered with YouTube on a similar project to transform their swirling facade and if this is only the beginning, we can’t wait to see what’s next. We’ve come a long way from the twinkling snowflakes adorning Saks Fifth Avenue now haven’t we?

New York City:

London:

The Official Ralph Lauren 4D Experience – London from Ralph Lauren on Vimeo.