The Business

P.S. I Made This & C.Wonder

Erica Domesek partnered with Chris Burch’s C.WONDER to release their 1st ever DIY KITS for the holidays.

It’s all about entertaining, gift giving and decorating with a Wine Bag, Cocktail Party and Stationery kits.

 

REISS introduces ‘Elements’ campaign film in collaboration with Jamie Morgan

For the September 1st launch of the AW10 collection, notable British fashion brand REISS has collaborated with renowned photographer and filmmaker, Jamie Morgan, to create an artistic short film called “Elements” that highlights the feel and aesthetic of the upcoming men’s and women’s collections. “This season is a step forward for Reiss with a collection we are really excited about. Showing our key products in this new and innovative way felt right for where we are going, as a way of capturing all the energy and excitement that is apparent throughout every aspect of our brand. And generally, if we’re this excited about it, I’m confident that our customers will be too.” – David Reiss

The creative inspiration came as the result of an artistic collaboration with Jamie Morgan, who founded London’s creative collective ‘Buffalo’ in the 1980’s. Models brave the weather elements – rain, wind, snow protected only by a sleek modernist REISS wardrobe. “Elements” is a fantastical, dark, sexy celebration of the seasonal changes that take us in to Autumn/Winter. Please visit this link to shop the brand: www.reiss.co.uk

Check out the video here:

Featured models include Natasa Vojnovic and Isaac Carew. Shot on the Phantom HD at Big Sky, London.

 

Twirling with Kate Spade New York

Last month the creative team behind kate spade new york converged on Manhattan’s lower east side to shoot the ad campaign for their new fragrance, Twirl. Deborah Lloyd, Co-president and Creative Director of kate spade new york oversaw the production along with renowned fashion photographer Phil Poynter and stylist Elissa Santisi. The shoot, which stretched over the course of a ten hour day, saw nightclub venue,The Box, transformed into a fun-filled New Year’s eve party scene replete with professional dancers and a live jazz band. Model Lonneke Engel, who will star in the campaign, looked gorgeous in a gold party dress and other kate spade new york accessories. Choreographer Josh Byrne kept the mood on set elevated by playing such musical favorites as Frank Sinatra’s “Fly Me to the Moon” while a rainstorm of gold confetti floated around the happy-go-lucky dancers.

Check out some behind the scenes images below courtesy of photographer Kevin Tachman and video footage at Fashionista.

Behind the scenes at The Box

Behind the scenes at The Box

Model Lonneke Engel getting her final touches

Model Lonneke Engel getting her final touches

A rainshower of gold confetti

A rainshower of gold confetti

KATE SPADE TWIRL DAY 1 5239

www.katespade.com

 

New Stussy Campaign

SHOT A LAYOUT

The new Stussy campaign is out now. It was photographed by Kenneth Cappello and styled by Way Perry. Ben Sealy provided the casting. Also, Stussy’s longtime Creative Director Paul Mittleman was holdin’ it down again. My favorite part is that it brings back this old-school handwriting of Shawn Stussy himself like the good ‘ol days — but with some new faces. I’m having fond 90′s flashbacks.

To read up on Shawn Stussy today, check his blog here: Shawn’s Blog.

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SHOT C LAYOUT

stussy.2010.complex

SHOT E LAYOUT

SHOT F LAYOUT

SHOT G LAYOUT

SHOT H LAYOUT

SHOT I LAYOUT

stussy_feb_09_nylongirls

SHOT K LAYOUT

SHOT M LAYOUT

 

More on the Casting “No-No”: Obama

Fashion Presidential Billboard

If you never saw the huge billboard of Obama in NY’s Times Square, then you’ll never see it again. In the world of casting campaigns, this was a big screw up (or cheap attempt at publicity). The tag line reads: ”A Leader in Style.”

Usually the talent is aware of the deal. In this particular situation, the folks at Weatherproof got a little excited about President Obama sporting their jacket on a trip to China last November. In fact, they got so excited that they lifted the picture (photographed by an Associated Press lensman), and converted it into a fashion campaign.

Previous United States Presidents have traditionally worn overcoats and business attire for “photo-ops” in China. Nixon even rocked a little fur on his coat. Obama, instead, chose the $99 jacket, which seemed gracious enough for a “shout-out” for the reasonably priced apparel line — similar to Michelle Obama’s penchant for J.Crew on TV appearances. It’s our power family living humbly in a tough economy. But Weatherproof felt the need to milk this beyond belief.

obama-jacket_1554831i

Anyway, the White House phoned Weatherproof and deaded the campaign. Embarrassingly enough, the photo was used without White House permission. Freddie Stollmack, president of Weatherproof, is copping a plea saying he got permission from the wire service to use the image. Of course he forgot to call Obama’s people for that OK too.

Conclusion: Weatherproof had to scramble to shoot a new campaign and deliver materials to the Times Square billboard in 2 weeks. Reports claim they actually pitched Sarah Palin who declined the offer. The billboard blew their 2 week deadline and is being forced to bring it down this week.

Just to add to the mockery, AMC bought the neighboring billboard for Breaking Bad (a TV show about a meth addict) with a tagline that reads: “You Got No Proof”. Instead of ”A Leader in Style,” the adjacent billboard reads: ”A Dealer in Style.” Is there no end to this?

Alas, for all those brand owners who get tempted to steal the President’s image again, White House spokesman Ben LaBolt has dropped the gauntlet: He says, “The White House has a longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes.” Try Brad Pitt next time.