Starworks Group handled all press surrounding Nicola Formichetti’s temporary concept store with BOFFO Building Fashion and Gage/Clemenceau Architects, which opened during New York Fashion Week. During the two weeks Nicola’s was open, Starworks Group hosted four events including the store’s opening day and press preview, the launch party with Thierry Mugler Parfums, an Emerging Chinese Designers’ Exhibition and a press preview of UNIQLO’s new line UNIQLO Innovation Project (for which Formichetti is the Fashion Director).

As the Creative Director of Thierry Mugler, Fashion Director to Lady Gaga, the Haus of Gaga, Uniqlo and Vogue Japan, as well as contributor to V Magazine, Dazed & Confused and Another Magazine, Formichetti has created some of the most memorable imagery, performances, and moments in recent pop culture history.

Under Formichetti’s direction, the 1300 square foot space was transformed into a mirrored prism. The store housed a collection of limited edition pieces available to purchase such as Thierry Mugler menswear and womenswear, Nicola’s iPhone cases, jewelry, candles, t-shirts and exclusive designs by emerging international designers. Nicola’s also featured installations from Formichetti’s past and present creations and collaborations.

For any further enquiries please email the relevant contacts stated below.

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Aritzia

Wanna get lucky? Spin the Wheel of Fashion to win a gift card and shop the new

Fall/Winter 2011 women’s collection

Music by DJ The Rub and complimentary Lady Luck lemonade & vodka cocktails

Time: 6.00pm – 11.00pm

Venue: 524 Broadway (corner of Broadway & Spring)

Contact: aiden@starworksgroup.com

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INTERMIX

INTERMIX has curated an exciting evening of Collaborations and Cocktails

with a Rachel Zoe appearance, exclusive collection and cocktails by Bols Genever

Time: 6.30pm – 9.30pm

Store: 416 Washington Street

Contact: melissa@starworksgroup.com

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kate spade new york

kate spade new york will celebrate Fashion’s Night Out with a Soho sing-a-long in their Broome St. store.

Join us for a night of karaoke and cocktails

Time: 7:00pm – 11:00pm

Store: 454 Broome Street @ Mercer Street

Contact: Suzanne@starworksgroup.com

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Jack Spade

NYC scavenger hunt by Watson Adventures and

complimentary cocktails to celebrate Fashion’s Night Out

Time: 6.00pm – 9.00pm

Store: 400 Bleecker Street and 56 Greene Street

Contact: melissa@starworksgroup.com

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ROXY

ROXY, NEXT Models, Seventeen Magazine and Stila are on the hunt

for the NEXT ROXY girl with a casting call!

Time: 6.00pm – 9.00pm

Store: Roxy, 519 Broadway

Contact: melissa@starworksgroup.com

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Simon Spurr

Special appearance at Saks Fifth Avenue NYC flagship

Time: 7.30pm

Venue: Saks Fifth Avenue

Contact: jess@starworksgroup.com

Alternative Apparel, the industry-leading fashion basics brand known for its unparalleled comfort and quality craftsmanship today announced its partnership with musician Alison Sudol of A Fine Frenzy in a collective project for charity. As part of the creative collaboration, the casual lifestyle apparel company will release three limited-edition print tees sold exclusively at the Alternative flagship retail store in Venice, CA, to benefit the International Union for Conservation of Nature (IUCN).

Alternative will donate a portion of sales from each tee purchase to the IUCN for which Alison serves as a goodwill ambassador. “The IUCN is a tremendously cool organization, covering a wide range of issues, from climate change to green economy, biodiversity, human well-being and sustainable energy,” explains Sudol. “Being involved with them has not only taught me about the environmental challenges we are facing on so many levels, it has also given me a chance to help. It’s a great honor to be given this opportunity.”

To kick off the partnership, Sudol will host an event at Alternative’s Venice store on August 20th.

Oftentimes the perils of PR mean finding yourself tucked behind and between photographers and video cameras, making your supposed behind-the-scenes more “out in front.”  Here‘s me popping in and out of frame as Alejandro waits to be interviewed by New York Magazine…may we please discuss how amazing Doutzen Kroes looks in J Mendel?!  Simon appears at the :21 second mark; my mug pops in at :52 seconds.  Another fun spot is Starworks Group’s own Dafna DeBasc in this photo appearing on The New York Times website.

Sadly, Simon and Alejandro came up empty handed in their respective categories, but certainly the exposure from the event will last well after the envelope was opened.  For a complete list of the evening’s winners, and to learn more about the CFDA, visit www.cfda.com.

Alejandro Inglemo, Jessica Igoe of American Express and Courtney Bennett of Alejandro Ingelmo

CEO of Lacoste North Amercica Steve Birkhold with Diane Kruger and Joshua Jackson

Guests at the Coachella party sipped crocktails and danced poolside next to giant inflatable crocodiles as Nick Valensi of The Strokes and, Lord of the Rings star, Elijah Wood DJ’ed. Twilight star Kellan Lutz played based baseball with friends before making his way over to the SS11 Lacoste L!ve gifting suite to pick out an outfit.  Apl.de.ap and Glee’s own Lea Michele were so excited about the choice they changed straight into their new clothes.  www.lacoste.com/live

Lea Michele in Lacoste

apl.de.ap in LACOSTE L!VE

Alexander Skarsgard and Malin Akerman

Ke$sha