Another great addition to our NY PR team, welcome Jess to the family!

Where are you from?
San José, California

What is your favorite thing about NYC?
Culture and Variety – one day is always different than the next.

If you could live anywhere where would it be?
Vietnam – on a beach…

Favorite music?
My range goes from showtunes to Chopin. Really depends on my mood. Gaga on the weekends…

Who is your celeb doppelganger?
A younger Ray Romano.

Angelina or Jen?
Angelina

Describe your style.
Comfortable. I don’t like to complicate things. I normally stick to a uniform: a slim pant and a fitted shirt.

I can’t live without…
Korean BBQ!

Another great addition to Team NY, this time for the Fashion PR division…meet Andrew:

1. Where are you from?
Pittsburgh, PA

2. What is your favorite thing about NYC?
$4.00 frozen margaritas

3. If you could live anywhere where would it be?
New York with San Diego weather

4. Favorite music?
Americana/Folk Rock

5. Who is your celeb doppelganger?
Ewan McGregor, I’ve been hearing this from people for years, I assume it’s a compliment.

6. Angelina or Jen?
Jen

7. Describe your style:
New Prep/Vintage Rock

8. I can’t live without…
My Bose SoundDock

Hurricane Irene came storming up the East Coast as if on a mission. By the time she got here, it was nothing more than some wind and rain. Starworks NY-ers experienced the hurricane from CT, NY and NJ. Here are some pics from the experience…

Raman K. braved the storm home in NJ with his wife, ADORABLE sons, and lots of flooding.

Randi P. had the ultimate prep kit– a stack of September issues, the biggest flashlight she could find, a poncho from Duane Reade, and of course, her beloved Pirates Booty.

Never one to let a little rain deter her from hitting the shore (yes, the JERSEY SHORE), Simone D. headed south to her house to check out the surf. But alas, she did evacuate from NJ to Brooklyn where she stumbled on a 24 hour Hurricane Party! #jealous

Last Wednesday night, editors, PRs, emerging designers and tastemakers alike joined for a night of revelry at The Yard at the SoHo Grand. The common factor that brought the fashionable flock together? hi.DEFF: a vaguely mysterious, members-only club, whose mission is to fuse together the “new guard” of fashion professionals.

Curious? We thought so.

Founded by friends Justine Harman (an assistant editor at People.com and PeopleStyleWatch.com), Lindsay Niggeman (an account manager at WIRED) and Lizzie Rosenberg (an associate merchant at J.Crew),  hi.DEFF was born when they cobbled a list of the contacts with whom they work, but rarely converge, within their own corner of the industry- genius! Their first tête-à-tête, a gathering at the Jane in late March, brought out the likes of stylist Annabel Tollman, Wall Street Journal’s Rachel Dodes, WWD’s Rachel Strugatz and Leandra “The Man Repeller” Medine.

The second installment or shall we say, fashion mixer, was accompanied by potent rum punch, handmade leather friendship bracelets and Timo Weiland designer Alan Eckstein’s bumping beats. With a laid-back arena, guests including Teen Vogue’s Mary-Kate Steinmiller, Gilt’s Melissa Liebling-Goldberg and CFDA’s Johanna Stout were able to connect without an agenda.

Want in? Visit www.hideffclub.com for more details. Check out Guest of a Guest’s gallery for images!

Lizzie Rosenberg, Lindsay Niggeman and Justine Harman, Founders