
Yesterday saw a new addition to the already bustling enclave of Bruton Street/Place, finally open up it’s doors to the public.
SHOWstudio, the [up until now online only] platform for the legendary and visionary photographer, Nick Knight and his host of globally recognized collaborators, had recently moved premises to a converted barn nestled in the heart of London posho’s home, Mayfair, a historic building itself, as one of the oldest barns in the center of London, formerly a barn, a brothel, the studios and galleries of Francis Bacon and Lucien Freud — and most recently Maison Martin Margiela.
1-9 Bruton Place now houses the new purpose-designed live studio as well as the retail space. The SHOWstudio SHOP enables the public to experience the outstanding creativity and originality expected from SHOWstudio.com, first hand.
Starworks London welcomed press to meet Nick and the guys, including Alex Fury (Fashion Director of the site), and the awesome Lindsay Thompson (of Art + Commerce) who is firmly ensconced within the SHOWstudio fraternity.
Some early birds were lucky enough to meet some of the collaborators and imaginators whose work already resides within the light, bright, gleaming gallery/store/work space/studio, including set designers Michael Howells and Shona Heath, and even milliner Stephen Jones popped in, to peruse the wares and congratulate Nick.
Without a doubt, the favorite piece in the store is the £75,000 taxidermy tiger, a recent acquisition from a german zoo! Nick used this in a SS10 shoot for an Alexander McQueen / Puma advertisement. Reactions were mixed. “I want to hug it”, “It looks like it’s going to eat you”, and the clever quip “That thing needs glow sticks”.

SHOWstudio.com, the groundbreaking website which has pushed the boundaries of online fashion communication since its launch in 2000 was founded on the idea of showing the process behind the creation of fashion imagery – now the SHOWstudio SHOP offers the public the unique chance to purchase part of this process, and indeed part of fashion’s history. The new retail space, situated in the heart of Mayfair, is based on two completely new retail concepts – part live studio, part gallery.
For the first time, the SHOWstudio SHOP offers for sale some of the spectacular props that have graced iconic photographic shoots and catwalk shows, selected from historical and contemporary fashion imagery and created by set designers and fashion stylists including Simon Costin, Katy England, Simon Foxton, Shona Heath, Jane How, Michael Howells and Gideon Ponte.
Simultaneously, SHOWstudio will continue its commitment to live online creation, inviting some of the world’s greatest designers to create unique pieces in front of webcams in a new purpose-designed live studio space. After seeing the articles being created real-time, SHOWstudio’s audience will be able to purchase the final items from the SHOWstudio retail space and through the website itself.
This innovative venture will continue SHOWstudio’s commitment to collaborate with a wealth of high-profile creatives, which to date has included such luminaries as Alexander McQueen, Björk, Comme des Garçons, John Galliano and Gareth Pugh. Carefully chosen and curated by Nick Knight and the SHOWstudio team, the pieces within the SHOWstudio SHOP will available online as well as from the Bruton Place shop.
The SHOWstudio SHOP is now open to the public and online (of course) at http://shop.showstudio.com/
NB the site works wonderfully and is a must for fashion geeks, offering detailed blogs on collaborators, a link to SHOWstudio itself, and a brilliant function which gives the provenance and related image of each piece sold with in the store.
– George MacPherson (SW London)