Ok, that was a terrible title, but if you sing it to the tune of “Physical” by Olivia Newton-John… I digress.
Starworks Group has entered into the digital world in a big way. We do display media buying now (no, we aren’t responsible for those annoying pop-up banners letting you know you have just won an iPod), search engine marketing (those sexy ads on the top of your search engine results page) and -the hot button service- social media.
What does social media mean? Well, it means a lot of things, but I am just going to tackle one right now- Digital PR. Digital PR is the application of all the best practices of traditional PR, but online. Yes, it’s about establishing meaningful relationships with bloggers and online media editors, but it’s also about analytics. Taking a deep dive into the reach of a site, the demographic and psychographic details of their audience is essential in being able to understand how to prioritize your relationships and outreach strategy. Page Authority and back-linking strategies must play a role as well, social can impact SEO when done correctly.
The relationships are the tricky part. Most PR agencies out there say they do blogger outreach and really they just employ a “spray & pray” strategy, sending bulk emails out to thousands of contacts, whether they are relevant or not to what the outreach is about. How do you do it? How do you establish these relationships? How do you make an impact? Well, for us it was hiring John Jannuzzi
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John Jannuzzi is formerly from kate spade new york, working on their social media strategy internally, and he has just joined Starworks Group as our Digital PR Manager. He is also a pretty legit blogger (textbook.tumblr.com) and the most hilarious person on twitter you will ever follow (@johnjannuzzi). As a blogger, he has been a victim of the “spray & pray”, but he has also had brands get it right.
How will he do it differently you ask? You won’t read about it here…his secret sauce comes with a retainer fee and a side of weekly reporting.
Welcome aboard John!!!
Comments
Lol – did anyone question why those dogs are sending emails?
Is that what happens at Starworks…cuz that’s legit. That is…if Dobermans are allowed.