It’s hard to think of better brand ambassadors for dapper Brit menswear label A Sauvage than designer Adrien Sauvage and his business partner George Lamb. Both clock in at an impressive 6ft 5” and cut a mighty-fine dash in the slick tailoring Sauvage designs with real men in mind. “I met up with a tailor and fused the Savile Row techniques to fashion,” explains the basketball player-turned-stylist who has been dressing Lamb for the past two years, creating one of the most distinctive and debonair wardrobes on British TV, “The model of the menswear industry is based on womenswear but men don’t change their clothes every six months,” says Sauvage, “I need to make them feel comfortable instead of them seeing something too ‘fashion’ and thinking, “It’s not really me”. Mission accomplished: the fashion editors and London scenesters (including rockers Lily Allen, Coco Sumner and These New Puritans’ George Barnett) who came out to celebrate the launch of the new A Sauvage collection at luxe emporium Matches were suitably impressed and sales are sky-rocketing. No mean feat given that these classics-with-a-twist (think Prince of Wales check teamed with jaunty purple slacks) are investment pieces. Looks like a sartorial smash-hit to us.
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