Swiss watch company Tissot has created a genius marketing plan, one that allows potential customers to try on their watches without leaving the comfort of their home! Even enjoying this augmented reality is a very easy process. It’s as simple as printing, cutting, and then wrapping the paper watch around your favored wrist. The computer and your webcam recognize the cutout and right before you will appear a live video stream of you and your designer clock. Browse through all the styles and functions and allow them to instantly appear on your wrist. The 3-D model provides a 360-degree view of the watch, complete with a glare off the glass face, down to adjusting the tightness on your wrist. This sure brings a whole new meaning to the term ‘online shopping’.
Fire up your webcam and try on some watches yourself at
http://www.tissot.ch/reality/#


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