The Business

I Promise You, This Is Not A Suit

Here at the London office of Starworks Group, we have a lovely new menswear client by the name of A. Sauvage… a wonderfully modern interpretation of our sartorial behavior.

Taking the ’suit’ and all of it’s formal and traditional connotations, uprooting them and planting them back in the ground upside down, A. Sauvage offers their future customers an opportunity to mix it up or down. The collection, which is available in the UK in late July, offers a hearty interchangeable colour palette, finest tailoring and luxurious combinations of cord pants, cotton shirting and a fancy array of ties and pocket squares. Rather good for a first season.

Launching a pre-emptive strike across the next few months before Matches and Harrods receive the goods, Sauvage himself has photographed, documented, and curated a timeless series of beautiful images. The first of many within a project entitled, This Is Not A Suit. Chapter 1 can be found here and is entitled ‘Natives’. The images were released today and will be added to, from here on in… we hope you like. Stay tuned on twitter for regular updates.

The series reflects the photographer’s recent trip to LA, specifically Venice Beach and the characters he met there, each intertwining within his own life and the journey of the A. Sauvage brand.

In the images, a surfer, a baller, a skater, a stranger, all wear pieces from the forthcoming collection. And as you can see, for once they wear the suit; the suit does not wear them…after all, These Are Not Suits.

HANDY PAUL VENICE BEACH
‘Handy Paul’

HARRY PERRY
Harry Perry

HARRY PERRY

RON BEALS
Ron Beals

NICO
Nico

 

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