The Business

adiCup 2010

This past Saturday, I had the pleasure of attending a sporting event at Pier 40 that catered to my every need – a soccer tournament that incorporated fashion, music, and good ole bbq from Brother Jimmy’s. The local New York tournament of this global affair (competitions are also in London, Tokyo, and Berlin) started with teams comprising of magazines, retailers, fashion brands, hotels, and restaurants including Opening Ceremony, United Bamboo, The Smile, and V Magazine. Thanks to Adidas for putting on such a fantastic event and DJ Neil Armstrong for spinning the adrenaline pumping tunes.

Winner: Diner Old Boys
Runner Up: Supreme Records

Best Jersey: Opening Ceremony
Best Team Spirit: Psyop

Some fun facts from the tournament:
weather: 23C/76F sunny with some clouds – perfect football weather
2352 people attended the event
7680 beers were consumed
237 total goals scored
widest margin of victory united bamboo vs opening ceremony (10-0)
2400 liters of water consumed

The Winning Jersey Design from Opening Ceremony

The Winning Jersey Design from Opening Ceremony

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Psyop - Best Team Spirit Winner

Psyop - Best Team Spirit Winner

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