Diddy’s newest fragrance, I Am King is angling to support President-elect Barack Obama. The ad seems somehow more like a nod to James Bond. Below is the new campaign out now.

(Bar Rafaeli and Ana Paula, an SW2 casting)
Diddy told the Wall Street Journal “When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend.”
– Stacey, SW2



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